As studies show, over 50% of online searchers looking for the services of a locksmith will use local search engines without even targeting small businesses within the area or nearby towns. So, to allow your locksmith business to start establishing a strong online presence and begin dominating local search engines, take note of certain local SEO strategies.
Introducing Your Business
On your website, share essential information about your locksmith business. Other than wanting to have a list of all the locksmith services you offer, potential customers may be interested in finding out more about your business – particularly the business-owners, your business name, your location, your number of years in service, your rates, and even your objective. Make sure to feature a contact page, too.
The Importance of Content
Publish quality content regularly. They don’t have to be geo-targeted articles; rather, any discussions relevant to locksmiths will do. It could be case studies about locksmiths, industry news, customer testimonials, honest reviews about your services, or success tales of a big locksmith company whose operations began as a small business. Remember, search engines index every new post on your website. More content means more opportunity for your business to be found.
Off-Page & On-Page Local Search Optimization
Optimize your local locksmith business’ website using off-page SEO by outsourcing content to social media networks, getting other businesses to feature a link to your website, and submitting your website to local business registries and online directories (e.g. Google+ Local). Then, focus on polishing the three key on-page elements: the title page, header page, content page, and internal links. On your website, emphasize that you are a locksmith business by creating an impressive title and headline and posting quality content on the front page. Once online searchers decide to visit your website, suggest that you offer reliable local locksmith services – in other words, assure them you are exactly what they’re looking for. Additionally, you may make your website mobile-friendly and feature location pages.
Acknowledging Your Competition
Talking about the advantages of availing of locksmith services that other local locksmiths offer is good for your small business. It fosters harmonious relations with your competition, which may result to getting new clients and a feature on their websites in return. More importantly, it lets you come up with geo-targeted content. It’s helpful for you and for other locksmith companies with your locality and nearby towns without getting buzzed by search engines for keyword stuffing.
Pick and Fix are a great example of dominating their local towns, through Essex in the UK. Chelmsford Locksmiths, is a great example of one of their local landing pages.